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Soccer equipment and material specialist

  • -€13.00
Book: Global sports management
Book: Global sports management
Coaching & management book

Book: Global sports management

Ref: B384

Driven by its emotional and symbolic impact, stimulated by growing media interest, and supported by consumers who are increasingly aware of the benefits of sport, the sports economy has experienced remarkable growth over the last twenty years.

This book aims to cover the entire field of sports management, offering keys to understanding the different sectors of this economy.

€33.00
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Data sheet

Number of pages
432

Adopting a global approach unprecedented in an academic work on this subject, the authors explore the evolution and key issues of the sector on an international scale, focusing on the three major areas that now structure the sports economy worldwide:

- Sports marketing: this field has undergone continuous expansion and spawned new professions, particularly in the technology sector. It has become an international sector, redefining the societal roles of sports organizations;

- Sport governance: this section examines sport leisure and its place in global tourism, while providing an understanding of the dynamics influencing the policies of local sports federations. It also highlights the transformations brought about by digital tools, underlining the importance of sports leisure in public health issues;

- Industry and distribution: sporting goods and brands have become an integral part of our daily lives, whether for sport or simply for style. This growth has led to the creation of a sports industry and distribution network at the cutting edge of innovation, marked by recent transformations, notably through the development of the web and digital technology.

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